El Águila
FEB–JUN 2025 · 5 MONTHS
From February to June 2025, I managed El Águila’s Instagram and Facebook presence in Montevideo, Uruguay. My work focused on editing and adapting content, refining graphic assets and improving visual consistency across the brand’s social channels.
My experience
Content editing: Adapted product photography and edited a video of the store in CapCut.
Visual consistency: Refined layouts, typography and graphic assets to give posts a recognizable visual language.
Instagram highlights: Created all the profile’s highlight covers and organized their visual presentation.
Logo refinement: Refined the existing logo and adapted its presentation for social media.
Copy and communication: Wrote and refined post copy, profile texts and the biography to make the brand’s communication clearer and more consistent.
Social media management: Improved the profile biography and supported planning and publication across Instagram and Facebook.
The approach
The work developed an existing brand’s social presence through a more coherent visual style. I refined the existing logo, created all highlight covers and worked on the copy, graphic applications and content.
Selected posts
Inside the store
Video edited in CapCut, published in the original Behance case.
Tools
Figma
Adobe Photoshop
CapCut
