A recognisable presence
The portal, Audiowide and Space Grotesk create a recognisable signature. A dark foundation and identity purple work alongside category colours to distinguish content while maintaining continuity.
Beyond the set.
Re:Phase is an electronic music editorial platform focused on artists, events, atmosphere, culture and community. The project connects a visual identity with recurring formats and cinematic storytelling to capture what happens beyond the set.
NEW
RE:PHASE ORIGINALS / 01
INSIDE.
A face. A dance floor. A world beyond the set. KAIA and NOX bring a recurring cinematic voice to Re:Phase.
Original short / 16 seconds / Sound on
THE BRAND SYSTEM
The identity.
An editorial architecture
Five pillars organise the themes; editorial formats define how to tell them. WHO IS?, New Music Friday and the event series sit alongside RAW, captured by Re:Phase, and FLOOR, contributed by the community.
A repeatable system
Figma components and templates connect carousels, posts and reels. The rhythm alternates editorial pieces and spontaneous moments; NOX and KAIA bring stories and personality to Re:Phase Universe.
CONCEPT / ART DIRECTION
From a moment to a shared world.
The challenge is to give very different material a recognisable presence: an artist portrait, a crowded dance floor, a release selection or a character-led story. The identity needs to connect them while leaving room for each moment.
Dark backgrounds, light, grain and restrained typography frame the footage. In motion, the edit follows the music and the energy of the scene; text adds context without taking over the image.
THREE WAYS TO TELL IT
WHO IS? / WHO ARE?
Discover the person behind the sound. A cover introduces the artist, the following slides add context, and a single closing action invites further discovery.
RAW / FLOOR
Keep the immediacy of the scene. RAW brings Re:Phase’s own footage; FLOOR opens the platform to community contributions, with credits and minimal context.
INSIDE / NOX / KAIA
Give the brand its own narrative voice. Recurring chapters combine cinematic imagery, humour and personality, expanding Re:Phase beyond event coverage.
RE:PHASE / BRAND PRESENCE SYSTEM
Different content. Same energy.
The documentation brings together brand foundations, category colours, editorial formats, feed rhythm and production components. A shared reference for design, content and AI, built from the Figma system.
View the system ↗Password required · Available in English and Spanish
SELECTED REELS
The brand in motion.
Curated by AxioraExplore Axiora in action →
